1. You Feel Guilty About Making Money From Helping People
This is something I struggled with for such a long time and even with matters that were business related I always wanted to give my knowledge away free of charge. The only problem with that is the more I gave away the more people would come to me to ask for advice, and the more free advice I gave the less people would implement my suggestions -
WHY? - We don't attach value to free advice.
Your knowledge literally has the power to change someone's life and there's no value you can put on changing someone's life, but there is a value you can attach to packaging that knowledge with the time and effort you put into your products and services.
Picture this: You are looking for a weight loss product online and you come across 2 products, one is for $7 and the other one is for $97, they both have similar sales pages and they both have similar people selling them, which of them do you attach more value to?
Psychologically we attach more value to the $97 product, because we are secretly asking ourselves if someone has the secret of losing weight why on earth would they sell it for $7 when it has the potential to change someone's life?
Similarly, with coaches. If you're a coach and only charging $25 per hour for your services, guaranteed the clients you attract will not be as willing to put in the time and effort to change than the clients who pay $200 per hour.
So as a coach, you're hurting your business and your reputation by undercharging for services because you have 20 clients who are not getting the huge benefit from your coaching simply because they don't value you're services as it's only $25 per hour and there is not enough pain for them to change, and they will tell other people that 'She's an okay coach' and only because they didn't do the work you advised them to.
The $200 per hour client has commitment and dedication because they want to get 'their money's worth' from you. And when they do the work and see positive change they will tell their friends 'She's a brilliant coach'
Ask yourself this: If you found a business program online for $997 that would potentially make you $10,000 in the first 6 months of you making some changes, would you buy it? AND would you implement the changes necessary?
It's exactly the same for everyone else, no matter if they're buying coaching to overcome anxiety, or a healing service that promises to cure their long standing back pain - You're not going to grow your business if you don't put a value on changing someone's life.